This project is a series of print ads developed to reposition Veltins FassBrause to a more fun and young brand and also a more natural product then the competitors and with low sugar and calories.
"Less calories than you need to fetch it in the fridge"
"Just like your girlfriend. Not so sweet like everyone thinks."
"Like. Even without a moutain of sugar" (Joke with Mark Zuckerberg/Facebook)